Master digital marketing with top five strategies and tools.

by | Jul 7, 2022

If you are a digital marketer, look no further. we have compiled lots of digital marketing strategies that will help you make your digital experience as a marketer a success. Digital marketing has gained popularity in recent years because a lot of people spend more time online than usual.

Digital marketing is one of the most successful forms of marketing because it is easier and less expensive, unlike traditional marketing.

Digital marketing is defined as using digital technology to promote your business and brand. The main targets of digital marketing are increasing traffic to your website, lead generation and brand awareness by your potential and existing customers. In today’s world, a successful business cannot survive without a decent internet presence.

What is a digital marketing strategy?

A digital marketing strategy is a plan that outlines how your business will achieve its marketing goals through online channels such as social media, PPC, search engines and email. It involves the assessment of specific goals that are achievable through online channels.

There are a variety of tools that businesses can use to achieve digital marketing success. The five most common platforms for digital marketing include social media marketing (SMM), influencer marketing, content marketing, email marketing, and search engine optimization (SEO). Here is a look at how each of these key platforms works.

Content marketing: Content Marketing is a proven and successful approach in marketing that focuses on creating, distributing and promoting content to attract potential customers to your business.

Content is king. But, marketing is even more important. With content marketing, you can create, share and promote incredible content that attracts customers and increases your sales. There are four main benefits of content marketing which include increasing sales, cost savings, content as a profit centre, and better customers. Content marketing helps you connect with the people that are really interested in your product or service. It will then increase your sales and you will save money by having happy returning customers.

Companies who invest in content marketing like to be unique and original this way they’ll attract a huge number of visitors because their content is fresh and helpful.

Social media marketing
Photo by Collabstr on Unsplash

Social media marketing: Social media is one of the best places for business marketing, which is growing by leaps and bounds. Social media marketing is effective for business and you can see this in the latest statistics. In fact, today’s consumers highly rely on social media platforms such as Facebook, Instagram, Tiktok, Twitter LinkedIn, Snapchat and more so they can connect with people they know. If they like your brand, they are going to recommend it to their friends and family as well. Here are the top 3 reasons why this is the case:

  • Social media helps you reach a new audience. The content that you post on social media will reach a completely new audience who may not have heard of your brand. They might like your product based on what they see or read through social media because :
    • You posted pictures of what customers have done with your product
    • People who are on your list will share it with others that might also like it
    • There is a discount attached to it.
  • It will generate leads
  • Increase sales.

Statistics show that an average user has at least 8 social media platforms, An average of 2 hours and 22 minutes are spent on social media per person per day and Out of the 5.11 billion people who have a phone, 3.6 billion access social media using it. People spend about 1/7 of their waking time on social platforms.

Some social media platforms also allow marketing teams to sponsor certain types of content to be delivered directly to the feed of targeted users.

Email marketing: Although email marketing is considered one of the oldest marketing strategies, it still works. On average, 6 billion emails are sent every day, and that number grows by 21.9% each year.

Email marketing can be really powerful when you manage to engage your reader. And one of the most interesting ways to do that is by telling a story.

It’s easy to find the right email template for any message. Whether you’re welcoming new subscribers, notifying customers of a sale, or wishing someone a happy birthday, MailChimp’s huge library of email templates will help you send beautiful messages through email.

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Stay in touch with your customers and stay connected to them by sending out newsletters to keep them updated about your items. It is important for every business to have a relationship with its customers. The best way to stay connected with every one of your customers is to send out emails to each and every one of them.

content marketing
Photo by Thought Catalog on Unsplash

Search Engine Optimization: If you’re like me, you’ve probably heard the term search engine optimization used a lot. It seems to be everywhere online. Search engine optimization often goes along well with content marketing. When the customer is conducting research on which good or service to purchase they will probably click on one of the first three results that appear on Google. With this in mind, the marketing team or any business or organization wants to ensure their article appears in those top results. This is done by optimizing content for user experience and ensuring the technical elements are in place to enable search engine crawlers to easily find and index this content. The result of this is higher rankings and more organic traffic directed to your website that you wouldn’t have received otherwise, generated from various internal and external sources like other websites linking back to your site.

Influencer marketing: Influencer marketing is another effective way to harness digital channels to reach target audiences. It works so well because influencers have large follower bases who trust the opinions of the influencers and respond massively when the influencer recommends a brand to them.

Influencer Marketing is one of the most engaging ways to reach target audiences by partnering with existing influencers with that your brand has similar values. These individuals can serve as brand ambassadors and work with the brand to sponsor posts on their site, blog or social media channel. One of the benefits of this form of marketing is that you don’t have to pay much for it, as it can be done through a mutually beneficial partnership. A recent study found that one in two consumers find influencer marketing very useful in their purchasing decision and about 50% said they would follow an influencer when considering a purchase. How does influencer marketing work? If you want to get started with influencer marketing, you need to first create a list of popular and relevant sites, blogs and other social media channels that fit your brand, then reach out and find people that could be possible influencers in your niche.

Influencer marketing
Photo by Mike Cho on Unsplash

The bottom line, though, is that if you market your business correctly, you can grow and develop your customer base. Digital marketing has a role to play in this whether it’s through websites or blog content. Blogging is the easiest and most straightforward way of attracting new customers and maintaining a relationship with them, which will in turn help your business grow.

As you can see there are several different options for each type of business. The one thing to remember about digital marketing strategy is that it does not work overnight. It takes time and planning to gain the trust of potential customers.

I hope that this article has given you some great insight into digital marketing strategies. Don’t forget to subscribe to my newsletter to see more of such articles in the future. If you feel like there is a topic that needs to be covered or something that you would like added to the article please let me know in the comment section below as well.

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